Luna Rewards

Sweeten every moment with Luna Rewards by your side

FAQ: Luna Rewards

What is Luna Rewards and how does it work?

Luna Rewards is our loyalty program designed to reward our valued customers. When you make purchases at Luna Bakehouse, you earn Luna Coins. Each dollar you spend is equivalent to 1 Luna Coin. These Luna Coins can be redeemed for a variety of delicious pastries and drinks.

How can I join Luna Rewards?

Joining our loyalty program is easy! You can scan the QR code available in every store, or visit our website where a pop-up will appear, inviting you to join. Our loyalty program is integrated into all our platforms through a third-party site called Marsello. To sign up, you can log in using your Google, Facebook, or Apple account. If you connect your loyalty account to our online ordering system, you can earn Luna Coins for your online purchases as well.

How do I redeem Luna Coins?

Our most popular rewards are coffee and pastries. To redeem these rewards, you'll need 35 Luna Coins for a coffee and 55 Luna Coins for a pastry. When you have enough Luna Coins, simply click the "Redeem" button on the app, and the cashier will scan it during your in-store purchase. The rewards include any drink we sell and any pastry of your choice (Soft Serve, Cruffins, Supremes & Almond Croissant are excluded from this).

How do I earn Luna Coins?

Earning Luna Coins is simple. Every time you make a purchase at Luna Bakehouse, simply show your digital loyalty card to our cashiers, and they will scan it to allocate your Luna Coins. You can also earn Luna Coins by following us on Instagram, referring friends (you receive points once your friend makes a purchase), and completing your profile. Please note that Luna Coins expire after one year, so don't forget to use them!



Mon-Fri: 7:30am-3:30pm

Sat-Sun : 8:30am-4:30pm

237 Broadway, Newmarket, Auckland 1023


Mon-Fri: 7:30am-3:30pm

Sat-Sun : 8:30am-4:30pm

98 Hurtsmere Road, Takapuna, Auckland 1023

Elliot Stables

Mon-Fri: 7:30am-3:30pm

Sat-Sun : 8:30am-4:30pm

39 Elliott Street, Auckland CBD, Auckland 1010